Subculture is an alternative South African brand that pushes forward conceptual street style with roots in movements such as goth and punk, as well as taking inspiration from the streets of Japan and Korea. 

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We value individuality, and expressing yourself through personal style. While the brand is non - discriminatory, we seek to empower the femxle through statement making pieces. We believe that fashion is a platform - we want our customers to say something through what they wear, whether it is about themselves or any political, social or environmental issue. Here, we resist social conventions and push for authenticity in the age of the influencer and sheep like mentality. 

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